THERE’S METHOD IN THE MINUS
The Japanese have a word for taking something really complex and distilling it into something simple - We decided to use a giant lemon and a catchy jingle instead.
SUNTORY -196 サントリー マイナス
MCLAREN W1
THE NAME IS EARNED
For a car to be considered part of the Mclaren ‘1’ supercar bloodline, it must meet the highest of standards, not just in how it is made, but what it exudes, and how it feels to drive. A title like this is not given, but something that must be earned.
RUSTLERS
OH. MY. RUSTLERS
The ‘elite’ may sneer at a Rustlers and see it as a nasty, dirty, microwaveable burger. But for those who’s days are weighed down with the real struggles of everyday life, it’s a moment of indulgence. A gratifying plastic packed luxury that grants one the permission to lose thyself in it’s meaty metaphor. Enjoy.
SONY PLAYSTATION
THIS IS FOR THE PLAYERS
While Xbox One was giving gamers a back seat by positioning itself as a one-stop "entertainment" box, our strategy was to go back to PlayStation's roots as a brand. We put gamers and gaming at the very heart of everything PS4 and Sony PlayStation stood for, and rebranded those gamers in an own-able way that Xbox couldn’t – as "Players".
The ‘For The Players’ campaign became the most successful PS campaign ever and made the PS4 Europes biggest selling console - reversing its position in the UK.
Lol at all the Xbox losers who bought a glorified DVD player.
B&Q BUILD A LIFE
The ‘Build a life’ campaign is about a creating a belief that anyone can change their home to make their life better. Simple, like the campaign we created for it.
SONY PLAYSTATION
THE WONDERFUL LIFE OF A PS4 PLAYER
In life, they say you should make the most of your life. On Playstation, you should make the most of your lives until the day you die… and respawn again.
ATTACK OF THE STIFF JEAN ZOMBIES
Neymar Jr. & Emily Ratajkowski battle it out against the conformist uptight stiff jean wearing Zombies in a post apocalyptic unfashionable world, all to showcase the hyper 3D flexibility of the new Replay Hyperflex+ collection - Sounds fun right?
REPLAY HYPERFLEX+
JEANS YOU CAN WORK OUT IN
Supermodel Irina Shayk literally blows your mind by working out in Jeans, disproving the age old theory that you can't work out in jeans.
REPLAY HYPERSKIN
STRETCH YOUR LIMITS
The Hyperflex tests put Replays latest innovation in denim and it’s global brand ambassadors through their paces.
REPLAY HYPERFLEX
INTERACTIVE MUSIC VIDEO
Hewlett Packard and Ellie Goulding collaborated to create an interactive music video for her hit single ‘Burn’. Bringing together the work of a number of socially influential artists from around the world - graphic designer Mike Kus, illustrators Katie Rodgers, Amaia Arrazola and Gabriel Moreno, typographer Tyrsa and photographer Jordan Herschel – to create an interactive experience that allows viewers to light up Ellie’s intimate acoustic performance at the touch of a key creating a custom experince for each viewer.
HP X ELLIE GOULDING
PERNOD RICARD - SCALPEL
THE BLEEDING EDGE OF CREATIVITY
Scalpel is a culture & inspiration magazine that brings together twelve thought leaders, or ‘surgeons’, from the worlds of film, photography, art, technology, retail, design, fashion, music and celebrity. Surgeons present a profile of their top five emerging talents to expose our audience to the names that will drive future trends. I helped the team at Amsterdam Worldwide curate, write and edit content.
LOVE FOOTBALL. INTIMATELY
Go footballs deep and fall in love with the unheralded parts of the beautiful game with Paddy Powers Bet Builder. From corners to cards to shots off target - Paddy Power celebrates the little moments that bring football fans to their knees and cry out in ecstasy,
PADDY POWER
PADDY POWER
WHERE WERE YOU IN 22”
We are the middle children of history. Born too late to explore the earth. Too early to explore the stars. But just in time to witness a World Cup at Christmas. 2022: a monumental year in which two titans of the calendar collided.
DEALS YOU’VE BEEN DREAMING OF
The brief: Make sure everyone knows which days Prime day is on. The idea: two days of epic deals on products that you simply can’t stop thinking about - so much so that they sneak into your subconscious, infect your day dreams and boom out of nowhere appear in your reality to remind you not to forget to buy them on two very specific dates (and breathe).
AMAZON PRIME DAY
COCA COLA X OCEAN CLEAN UP
THE WAVE OF CHANGE
Every year up to two million tons of plastic pollution flow from our rivers into our oceans. 80% of this plastic comes from just 1000 rivers. That’s why The Coca-Cola Company teamed up with The Ocean Cleanup, to combine their global and logistical support on the ground with the science, technology and innovation of The Ocean Cleanup interceptor boats that collect up to 50 tons of plastic a day.
UNITED COLORS OF BENETTON
CLOTHES FOR HUMANS
Over the years Italian fashion brand Benetton had become famous for creating ground breaking campaigns highlighting human rights issues. But people had forgotten that they also made clothes. Clothes for everyday people. Living real lives.
INTEL VISUAL LIFE
SHORT FORM DOCUMENTARY SERIES FOR CHANNEL 4
For the launch of the 2nd Generation Intel Core Processors we created a global digital experiential campaign that would highlight the benefits of Intel’s new visibly smart processors. For the campaign, we created a series of inspirational short documentaries detailing the visual lives of various creative talents to create conversation among online communities and inspire people to share their visual lives with us.
TWITCH STREAM INTERACTIVE GAME SHOW
To promote HP's gaming Laptop the 'HP OMEN'. We created the first ever, live action gameshow series on Twitch. Armed with the powerful HP OMEN gaming laptops, two pro gaming teams enter the HP OMEN Chambers to battle it out in the game 'Smite' and face physical and mental tortures voted for by the viewers, to test their skill and concentration, as well as the capabilities of the HP Omen laptop. Now in it’s 5th series the show has attracted over 3m viewers regularly, generating prize money of up to 1 mIllion dollars.
HP OMEN
PREPARE TO FACE BATMANS BIGGEST NIGHTMARE
For the launch of Batman: Arkham Knight and the exclusive Scarecrow Nightmare Mission, we created a campaign that was truly 'For The Players'. To prepare eager gamers for the mission we created a series of top secret detailed blueprint assets. These assets were leaked online in various formats (gifs, videos, jpgs etc) via social networks, with each giving hints and tips that would help prepare players for when they came face-to-face with Batmans biggest nightmare.
BATMAN ARKHAM KNIGHT
